New Products

Ray Ban® Authentic Essilor® Special Edition

EssilorLuxottica is launching the first commercial product leveraging the strength of the new Group by strategically combining the expertise of Essilor and Luxottica.

The latest edition of Ray-Ban Authentic represents the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight and will capitalize on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices. This latest edition will launch on January 19, 2021.

Ray-Ban’s history in the field of prescription lenses has witnessed many ground-breaking developments, but the combination of iconic frames and the latest generation of clear, gradient and sun lenses is a significant revolution made possible by the integration of Essilor and Luxottica. The key innovation is the ability to offer premium and lightweight lenses that perfectly adapt to the shape and curvature of the Ray-Ban frame, making the most of the latest optical technologies.

With prescription glasses being an important part of every look, there will be over 1,400 lens-frame combinations available to consumers, including those featuring Transitions technology with photochromic lenses and blue light filtering. The new range also includes a Special Edition, enhanced with Essilor’s best-known and most innovative lens solutions such as Varilux, Eyezen and Crizal.

For more information, ECPs can visit essilorpro.com/resources/ray-ban or contact their Essilor Account Executive. Make sure you view the video on this page.

Sales Aid and Availability can be found in the Document Center.

Shamir Autograph Intelligence™

The Autograph Intelligence is Shamir's most innovative progressive lens designed to match your visual age utilizing 12 unique design concepts to fit each user. It closes the gap between visual needs that presbyopes of all ages want and require. 

Varilux Comfort® MAX

Designed to adjust to your patient's unique natural postures, and not the other way around, providing enhanced postural flexibility and a stretched useful vision zone for all-day-long vision comfort.

Shamir Genesis HD

Shamir Genesis HD introduces patients to a budget-friendly Freeform® lens design for most prescriptions. 
The two fundamental technologies in Shamir Genesis HD are Eye-Point Technology® and Digital Freeform®, which together improve peripheral vision and enhanced visual clarity in every visual zone.